Ghost Perfume
The company “Ghost” is the creation of Tanya Sarne, who headed a series of companies over 20 years, of which Ghost is the most successful. Tanya Sarne was born in 1949 to a French-Jewish mathematician father who had escaped to London from the Nazis, and Romanian journalist mother. As a child she featured in a Pathe Pictorial film called Cinderella which detailed the progress of a young girl in modelling school.From the age of 14, Tanya modelled, and later did a screen test for Rossano Brazzi, but turned down a career in films and returned to London. In the mid 60’s Tanya went to Sussex university, the hip place to be seen studying at that time.
In 1969, she married pop star Mike Sarne and left London to travel with her new husband, whose friends at the time included Jack Nicholson and Warren Beatty. The couple had 2 children. However after 9 years the marriage floundered, and tired of her husband’s infidelity, Tanya returned to London, now a single mother and was forced to claim social security.
She had always loved fashion, but became disenchanted with high street clothing, but could not afford designer clothes. She searched in vain for clothes that would suit her busy lifestyle, clothes that were stylish, but machine washable. Despite having many ideas, she had no design experience, but she met another mother who was a pattern cutter, and could give life to her ideas. Her vision was clothes that would work with women’s bodies, rather than the other way round. In 1976 she started a business importing Peruvian alpaca knitwear, introduced the Scandinavian labels In Wear and Laize Adzer to the UK market, and in 1978 established her own sportswear line Miz.
Ghost was born in 1984, when she and designer friend Katherine Hamnett named the new company. The success of the company came almost by mistake, when Tanya was given samples of a raw woven viscose fabric and put them in her washing machine. She discovered that when the fabric shrunk it took on the appearance of vintage crepe, light breathable and flattering. Unlike other designer fabrics, it was machine washable and did not need ironing.
The result was a range of feminine, clinging, modestly priced dresses and skirts that adapted to a wide range of female shapes and sizes, which won her a huge following, first in Britain and then around the rest of the world.
Ghost is now stocked in more than 300 worldwide outlets, as well as in their 4 stores, 2 in London and 1 each in New York and LA. The company has expanded into other areas, such as jeans, and most notably perfume, which interests Tanya most of all. Many people associate the name Ghost with fragrance rather than clothes.
Tanya is now 60 and Ghost, 22. Her plans for the future include a book, travelling to India and China, and spending time with her grandson as well as building up the brand name.
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