ESCADA Perfume

International fashion powerhouse ECADA was founded in 1976 by Margaretha and Wolfgang Ley. Margaretha was a beautiful Swedish model for the firm Jaques Fath, and Wolfgang an ambitious and dynamic business entrepreneur. They met on a skiing holiday in St. Moritz and fell in love. During a trip to Portugal, they placed a bet on a horse named Escada, meaning staircase in Portuguese. When this horse won, the couple used their winnings to begin a new gamble in the fashion world.

Their designs remained popular locally and quickly attained wide success in Europe in less than five years after its inception. The brand began as an upscale sportswear designer named Escada Sportliche Eleganz by SRB, however was shortened to Escada the following year.

The founder of ESCADA, a beautiful Swedish woman named Margaretha, was a top model for the firm Jacques Fath. She not only modeled the new collections, she took the time to think and learn about the fashion world. Wolfgang Ley was a young, dynamic, ambitious entrepreneur who loved to improvise. When their paths crossed 23 years ago, they fell in love and became an unbeatable team. Dividing up the work was easy, Margaretha Ley was in charge of the creative part while Wolfgang took care of “rest” – finances, sales, marketing and production. The company soon became a major success. What were the reasons? How did ESCADA differ from its competitors? This can be explained in four words: color, elegance, quality and fit. ESCADA shares were first listed on the stock exchange in 1986. An era came to an end with the death of Margaretha Ley. Turbulent times followed. After the crisis was resolved, ESCADA became successful once again and evolved from a fashion label to a luxury goods brand.

ESCADA Perfume

Escada perfume